Bullet point guide for marketing director starting a video production project

Clearly define the project goals and objectives, including the target audience and key messages.
Research and select a reputable video production company that aligns with your project needs and budget.
Develop a comprehensive creative brief outlining the project scope, including script, visual style, and desired outcomes.
Discuss the timeline and scheduling with the production company to ensure a smooth production process.
Consider the distribution channels and platforms for the video content, such as social media, website, or email marketing.
Collaborate closely with the production team throughout the process, providing feedback and approvals as needed.
Allocate resources for promoting the video, including advertising, social media boosts, and public relations efforts.
Monitor the performance of the video post-launch, gathering data and feedback for future projects.

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