Glossary of Terms for Corporate Hong Kong Video Production

1. B-Roll: Supplementary footage used to enhance the storytelling in a video production, typically showing scenes or details relevant to the main content.

2. Call Sheet: Document providing detailed information about the shoot, including schedule, location, contact details, and other essential logistics for the cast and crew.

3. Cinematography: The art and technique of capturing moving images on film or video, involving camera work, lighting, and framing to convey the desired visual style.

4. Color Correction: The process of adjusting and enhancing the color of video footage to maintain consistency and achieve a polished look.

5. Composition: The arrangement of visual elements within the frame, such as framing, camera angles, and shot sizes, to create aesthetically pleasing and effective shots.

6. Coverage: Refers to the variety of shots captured during filming to ensure that all necessary visual material is available for the editing process.

7. Cutaway: A shot that interrupts the main action to show something else relevant to the scene, used for pacing or to provide additional information.

8. Dolly Shot: Camera movement achieved by mounting the camera on a wheeled platform (dolly) to create smooth and dynamic tracking shots.

9. Frame Rate: Number of individual frames that are displayed per second in a video, affecting the smoothness of motion and the overall look of the footage.

10. Green Screen: Technique where a subject is filmed against a monochromatic background for easy removal and replacement with different backgrounds or visuals during post-production.

11. Interview Setup: Configuration of lighting, camera angles, and sound equipment used to film interviews with subjects, ensuring clear visuals and audio quality.

12. Post-Production: Phase of production that includes editing, color correction, sound design, and adding graphics or special effects to finalize the video.

13. Script-to-Screen: Process of translating the script into a visual production, involving planning, filming, and editing to bring the story to life on screen.

14. Storyboard: Visual representation of a video sequence, featuring illustrations or images in sequence to map out the shots, framing, and flow of the narrative.

15. Voiceover: Off-screen narration added to a video to provide information, context, or storytelling elements, typically recorded by a professional voice artist.


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